Startup Rural Sourcing has an alternative to offshoring: outsource IT work to smaller U.S. cities. The pitch? It’s still cheap and helps American workers.
Why send IT work to India when you can pay a little more and have it done in middle America or the South? The concept of providing IT services from some lower-cost regions in the United States made so much sense to Kathy White, former CIO at health-care conglomerate Cardinal Health Inc., that she took $2 million of her own money and started a business around it. “If we can outsource to India, then we can outsource to Arkansas,” White says.